Common merchandise problems in motorsports
These are the issues we are asked to solve most often.
The calendar does not move
Race weekends are fixed. Merchandise either arrives before the event or it is worthless, and there is no second chance.
Sponsor branding changes mid-season
Livery and sponsor lockups change, and every apparel run has to reflect the current agreement.
Merchandise ships to a different place every weekend
Delivery is to a circuit, a transporter or a hospitality unit, not a warehouse with a receiving dock.
Crew wear has real requirements
Crew and paddock apparel has to handle heat, wear and long days, and still look right in front of cameras.
Guessing fan merchandise quantities
Order too little and you sell out on Saturday; order too much and it sits in storage until next season.
How TVG helps
The parts of our service that apply most directly to motorsports.
Custom Projects
Custom production for team and fan product, including full-colour decoration and sponsor lockups.
Learn moreManaged Merch Programs
A season-long program with production scheduled against the race calendar instead of reacting week to week.
Learn moreKitting & Fulfilment
Packing per event and shipping to the circuit, transporter or hospitality address for each round.
Learn moreCompany Stores & Uniforms
An online store for team, crew and partner apparel with controlled sponsor artwork.
Learn moreExample programs
Typical programs we build for organizations in this sector.
Team and crew apparel
Paddock and crew wear produced with current sponsor artwork and reordered through the season.
Sponsor and partner merchandise
Merchandise produced to fulfil sponsor commitments and hospitality programs.
Trackside and fan product
Fan-facing product produced ahead of the calendar and delivered per event.
Hospitality and VIP gifting
Premium items for guests, partners and paddock hospitality.
Season launch and media kits
Kits assembled for launch events, media days and partner announcements.
Frequently asked questions
Can you produce to a race calendar?
Yes. We schedule production backwards from each event date, so artwork approval, production and freight all have a fixed deadline rather than being handled round by round.
Can you deliver to a circuit or transporter?
Yes. We ship to the address each round requires, including circuits and hospitality units, and confirm the receiving window in advance.
How do you handle sponsor artwork changes?
Each production run uses the artwork approved for that run. When a sponsor lockup changes, we update the artwork on file so the next run reflects the current agreement.
Can you produce full-colour and complex decoration?
Yes. Decoration method is chosen to suit the design and the garment, including full-colour approaches for complex livery-style artwork.
What quantities do you work with?
We handle both small crew runs and large fan-facing production. Minimums depend on the product and decoration, and we confirm them before you commit.
Let's make merchandise easier.
Tell us what you are planning, what needs to be managed and where it needs to go. We will help shape the right approach.